How can you generate good will, create advocates and potentiall get a nice press pop?
Give away passes to a worthy non-profit.
The Austin Capital Metropolitan Transportation Authority did just that, giving away about 3 grand in student passes to participants in a program for low-income youth to get into college.
The press release is here.
It’s a smart (and cheap) move to build partnerships with organizations that can help evangelize for the service and generate political support among elected officials for budget time with free passes.
Hat tip, again, to APTA’s Passenger Transport.
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