Congratulations to Bay Area Rapid Transit for hitting a ridership milestone of 10,000 daily riders on their SFO airport service. Credit is given to European travelers taking advantage of the strong euro and the weak dollar, as well as smart marketing of BART tickets to Europeans through travel websites like travelocity, expedia and orbitz.Tourist marketing means making it easy for them to buy tickets and not expecting them to find your machines. According to BART, they are the only American agency selling transit passes on the travel websites. Come on, transit! If you cover an airport, get on these travel websites fast! The shared van services are already on the sites. Don’t let them take your fares!Plus, the news article in the East Bay Business Times was clearly generated by a smart press release by BART, so congratulations to them for generating some goodwill by sharing their agency successes with the taxpayers who pay for it.
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