From the Detroit Free Press comes a feature story on Dennis Green, the Marketing Manager of the Detroit Transportation Corporation who, from the looks of their site, is doing a fantastic job recruiting community partners and cultivating a sense of ownership over the transit network. Here are the good questions:
Q: What do you do for the People Mover?
A: I have three missions here: to sell advertising on the People Mover; to buy ads and do the PR to generate interest in the People Mover, and to be a missionary for downtown — the exciting things to do and places to go that people aren’t aware of. Downtown transit is fun, fast, safe — and there’s a great view.
Q: Fun, fast, safe?
A: We’ve had a fashion show, speed-dating, pub crawls, a poker game on the trains. On July 27, we’ll have celebrity impersonators; on 4th Fridays and Labor Day we’ll have live music at the stations.
—-
A poker game!
That’s a low-cost, creative way to recruit new evangelists who will create buzz about the transit network and, in turn, recruit new riders.
One response
Do you want to comment?
Comments RSS and TrackBack Identifier URI ?
Trackbacks