The American Public Transportation Association’s Dump the Pump day is a good manufactured event designed to generate some press and public attention to transit.
There are more than 100 transit agencies participating in the event and it will be interesting to see which ones are able to generate some press or engage their riders in spreading the word.
How many are using on-board service announcements to make riders feel good about their contribution to protecting the environment and kicking our nation’s oil addiction?
How many are passing our flyers to riders congratulating them on their contributions and explaining how they fit into the bigger picture of 10 billion annual riders in the nation — one of the best ways to slow global warming?
How many are looking for the low-hanging fruit for press attention: letters to the editor of community papers, radio interviews with smaller, local stations or in-person press events outside of the central business district where the weekly, community papers might run a story?
How many have asked their riders to recruit more?
Transit agencies can generate a lot of attention and excitement with existing resources with some strategic allocation of staff time.
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