I didn’t know that the London mayoral race had a particular policy battle over whether to retire the red double-deckers. According to the Infrastructurist, the former mayor’s decision to do so helped launch a challenger into office. And now, the new Mayor has launched an international bus design contest to reimagine the bus.
The lesson for agency leaders: contests open to the world to reimagine your service are great ways to think big and capture the imagination. Launch one and get great ideas for free on your desk.
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