This is the type of marketing partnership that should be happening between retailers and transit agencies:
Every transit agency should already be in touch with all of the retailers in their community (if not, then you don’t have a good public outreach program). And the agency should pitch this idea to every one of the furniture retailers. Transit agencies shouldn’t be passive, simply waiting for someone to approach them with a creative marketing idea.
We need more creativity in the US! And the way to execute that creativity is with a strategic communications plan that includes systemic relationship building with every sector of the entire community. I’ll bet very few transit agencies have any strategic communications plan at all….
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