The number of cities aligning their transit communications with Google’s powerful, remarkably compatible trip planning function has jumped dramatically over the last several months. And this week, Chicago joined the ranks as well, becoming the largest U.S. city to integrate the tool directly into its own recently redesigned website. Now the list of offerings spans small corridors like Massachusetts’ Pioneer Valley and massive metropolises such as Dallas.
What’s more, the customizable functionality of Google Transit adds even greater value to integration. The Chicago Transit Authority, for instance, will be able to provide a level of scheduling accuracy brought about only by real-time information as it sees through its large-scale bus tracking system. Plus, the 11 languages available to Google users and the encouragement of mode-switching are fundamental communication methods from which any agency can benefit.
The CTA is being proactive with its added public awareness, installing computer kiosks at select stations that will run the trip planner and then print out the specific route for the commuter. It is an excellent tool for combating rider intimidation and moving towards a more customizable user experience.
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