“Fred Camino” at the MetroRiderLA blog has the blow-by-blow showdown between LA’s Metro and Austin’s Capital Metro on their respective contests seeking rider-generated content that explains why they ride.
It’s funny. Check it out.
The lesson: communication works both ways. Transit agencies need to listen to riders and not just speak at them. The more agencies listen, the more engaged riders will become and thus, the more riders we’ll generate.
Trackbacks